Sunday, March 18, 2012
Not so friendly local game stores
I haven't written anything here for a while. There are several reasons for that including starting a new job, starting classes again, and trying to finish quite a few other projects. I've also been spending quite a bit of time actually playing and preparing games. All that has meant significantly less time left to write posts here. That said, I've got a few things in the works that I should be posting here soon. In the meantime, though, I want to talk about game stores.
Yesterday, I stopped by Saltire Games, one of the local stores in Indianapolis, hoping to pick up some paint for a painting project I've been working on. When I went in the store, their electronic notification system dutifully announced that I entered through the front door. There were two people working in the shop. Neither of them greeted me or otherwise acknowledged my presence. I found the paint I wanted and decided to check out the used games. One of the employees was straightening them at the time. I said, "Excuse me," and waited for her to move aside so I could check the shelves. I tried saying it again when she didn't respond. Finally, I gave up and went to the counter to check out. I waited for about three minutes before anyone came to check me out. They asked if I had a loyalty card for the shop. I do, but I didn't have the card with me. They found me in their computer, but they had my old address. I was a little surprised by this, as I had given them the updated address the last time I was in the shop. They asked me to give it to them again. I was in a hurry and didn't have time to wait around anymore, so I asked if I could just do it next time. They said they couldn't do anything until I updated my address, so I decided to just leave.
Later, I went to Gamerz to see if they had the paint I needed. Turns out, they went to the same school of customer service. The person working there also did not bother to acknowledge that I was in their store until I had already walked through the entire sales area and then specifically asked if they had the paint I wanted. Instead of answering the question, he pointed me to the paint they had, which was only sold in themed boxed sets and was not even from the same company as what I asked for. I know this store used to carry what I was after, but the total lack of engagement and service caused me to leave there as well.
Finally, I went to Game Preserve. They actually had the paint I was looking for. I had to interrupt the game the employee was playing to ask him where it was, but they had it. They were also able to find my info for their loyalty program. Unfortunately, they still have it listed under a phone number I used over ten years ago, and they have no way to update it.
These were three of the five different game stores in Indianapolis on a Saturday afternoon. None had what I would call even passable customer service. If you want to know why friendly local game stores are declining, I'll hold this up as the perfect example of one of the primary reasons. The friendly local game store isn't friendly at all. They don't care if you're there. They don't care if they have or could order what you want. They don't care if what they do while you are in the store does anything to make you want to come back. Most of them don't even care if what they know about you is accurate and up to date.
In the past I was a strong proponent of supporting local game shops. Now I feel the need to qualify that. Support your local game shops, as long as they are willing to support their local gamers. Otherwise, go to an online shop that does. At least then you can get some decent prices while you're being ignored. I'll be taking my business online from now on.
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Yours is an all too familiar tale regarding game stores. Customer loyalty to these stores can be very high, but I almost never see an even return in customer service.
ReplyDeleteFunny you wrote this. I recently returned to my nearest game store after a long absence because of this same problem. I buy most of my stuff on line or better yet directly from the OSR guys. At least you got your paint and didn't have to put anyone in a headlock. Or did you leave that part out?
ReplyDeleteI did eventually get one pot of the paint. I was hoping to get two, but I didn't want to ask the person driving me to go another 45 minutes in the car to hit a fourth store. I'll just wait until I need a few more things and add it to my next online order.
ReplyDeleteYep. Same thing here in AZ. Two of three game stores near to me (I live in Gilbert) suck. The one that doesn't suck is basically a Warhammer/Hordes/etc. shop. Maybe they have some 4e stuff, but they don't have much in the realm of RPG stuff.
ReplyDeleteOne time, I went to one store to buy some Gamescience dices. The proprietor was busy doing -- well, I don't really know what he was doing -- invoices or something. When I asked for help with the dice, he said he didn't have Gamescience dice and went back to what he was doing. No offer to order them for me? Am I bothering you? Well, I'll never bother him again. Amazon has Gamescience dice and they have a distribution center in Phoenix.
Sorry to have to ask, but were all these stores populated by teenage staff, or those in their very early twenties who seem to think life owes them a living, or that they are so cool that it is beneath them to even deign your existence?
ReplyDeleteIf so, then, my friends, I am afraid it is the social commentary as to the future of the next gaming generation. These are the people, who when involved in online gaming, hurl abuse at other players for not being L33T, and aim insults at your mother/father/siblings, or like to tell you you need to learn to play, or even accuse you of cheating because you happen to be naturally better than they are. These are also the kind of people who like to spout filth and hatred on forums, or any other form of anonymous Internet commentary, usually citing racial or sexually offensive/threatening remarks, or just plain bullying types of attitude. They are a by product of our decaying morality, the quick-fix culture for whom manners and social etiquette do not exist. They work at these places not because they have a sense of passion for what they do, but because they see it as an easy option, or even as a trendy thing to be seen doing as it fits in with their latest fad of piercings and tattoos.
Fuck you, man! You're the customer, you wait until I'm ready to serve you - that is, if I can even be bothered, yeah?
Pretentious pricks rule the day, so it would seem, taking over the hobby we have poured our hearts and souls into, lovingly taking pride in making it our special thing, only to have them treat it with the consumerist contempt they approach everything else with in their shallow, materialistic, lives.
Ok, rant over. I do apologise. Feel free to delete if you feel it's a tad over-the-top.
It isn't the future of gaming but it's past.
ReplyDeleteThat's why I never enter a shop anymore and there isn't even one shop in a 100 mile radius of where I live (and a major metropolitan area at that) that goes to show that bad word of mouth can kill off every store even in an area with 4 colleges.
This is a big part of the 'entitlement' that industry connected organizations feel they are owed and why (thank GOD) the industry is dying. I love how WotC is putting all their eggs in that basket.
Between Frankengame and bad attitude shops this should just about polish them off.
God I love the Internet :)
Read this interview and see if you don't keep hearing the words 'lemming' and 'sheeple' go off in your head:
ReplyDeleteInterview with WotC CEO Greg Leeds--Part 1
http://www.icv2.com/articles/news/21062.html
Boy, you really hit a nerve with this one! You and everyone else here is right on the mark, and sadly, it isn't just game stores, either. This is why I virtually never go out for anything any more. Local stores are a last resort for anything I can't find on Amazon.com. Brick and mortar stores complain about Amazon stealing their business, but they have it just backward; they mostly seem bent on driving us away as fast as they can. Having actually lived back in the day when the customer was an important and valued part of commerce, the pain is especially poignant...
ReplyDeleteI guess maybe one problem is that game stores presumably employ people based on 1. friends-of-friends connections, 2. their love of RPGs. Neither of those criteria necessarily brings with it any kind of experience with or talent for engaging with customers and creating a welcoming atmosphere in a shop.
ReplyDelete@Jim: I know most people in the stores assume that you would not want to wait while they ordered something. I would at least appreciate the offer, though. Normally, if I take the time to go to a physical store, I have done so specifically because I don't care about convenience. I could easily wait a couple extra days to receive what I want. I shopped at physical stores to help keep them in business.
ReplyDelete@Mark: I totally sympathize with your rant. I dealt with that a lot when I was managing retail stores. I spent most of my training time trying to teach my employees that they were there for the customers, not the other way around. It was a never-ending battle. As to the stores here, the people at Saltire were middle-aged, possibly the owners. The guy working at Gamerz was in his twenties (I would guess) and much more concerned with the empty store than interacting with me, despite me being the only customer there. The one at the Game Preserve was just too involved in his game to offer much help.
@ADD Grognard: I've seen that interview before. I know WotC has been working for years to support and emphasize organized play in shops to try to maintain customer traction and expose new customers to the brand consistently. One of the problems with that has been that stores focus most of their customer service activities toward the in-store activities and slack off the rest of the time. This was the same problem I saw working at Games Workshop. The staff had to be completely "on" for game nights, so they slacked off the rest of the week.
@Jack: I've spent a lot of years working in retail sales and management. I spent about four years working in game stores, including a different location of the Game Preserve than I visited yesterday. That is why this is particularly frustrating and annoying to me. It wasn't long ago that bad service in a retail store was the exception. Now it is the norm. There are some exceptions. One store I used to go to in Chicago had exceptional service. It took me two hours to get there from where I lived, so I had to save up and make sure to schedule specifically to get there. It was worth it, though. Great selection, great staff, and plenty of in-store gaming (including a lot of different board games, miniatures games, and RPGs).
@Gavin: I have seen the friends-of-friends thing destroy several stores in the past. As far as love of RPGs getting in the way, I don't normally see that as a problem. I would like to see people in the shops that are passionate about playing games. I also expect them to be able to engage and deal with people, though.
Bob, so sorry to hear about this! There are so few game stores in South Jersey that I'm lucky that my regular store, All Things Fun in West Berlin, is run by some of the nicest people you'll ever meet. They're friendly, helpful, talkative, and generally a happy lot to be around. It's a shame that some stores can be such unfriendly places.
ReplyDeleteBob,
ReplyDeleteWe used to have - and I'm referring to the pioneering days of role playing as a hobby - a great little shop called 'F.C.Parkers' located at the end of an old Victorian arcade in Caridff.
The service was impeccable, friendly and up-to-date. I don't think anyone there was under the age of 40? It was a long, narrow shop with two doors: one in and one out. The counter ran the length of the shop with everything laid out behind on row upon row of polished oak shelving, from desk height to ceiling. Figures were displayed in glass cases and could be purchased individually (back then the cheapest was 15p, maybe 10c in American?).
It really was a magical shop to be around. So what happened to it? Games Workshop forced them out of business, and now the only shop to cater for anything mildly rpg is their Games Workshop store where kids gather in their hordes to play table top. You will not see any item other than a Games Workshop product there, and the staff have that arrogant 'I know it all' attitude which sometimes makes me want to wipe off all the zits on their faces with a slap.
Going off ona tangent a mo - does anyone recall the original White Dwarf magazine? That was a brilliant games magazine. Now Games Workshop have it, it is nothing more than a glorified catalogue for their products. Such a shame. The hobby could really do with a dedicated magazine covering all the genres and aspects of gaming across the spectrum.
Apologies for digressing there :)
White Dwarf was one of two purchases I made every month if I didn't buy anything else. The other was Dragon magazine. There was always enough meat there-even the ads gave you ideas-to kindle a fire under an idea about something. By having the core (Plus Fiend Folio-yep...WD strikes again) and the zines you could always build something playable as a DM.
ReplyDeleteWhen Harn showed up there was suddenly a surge in well done map products and setting and source books at the shops.
Goodness Overload! :)
This is sad commentary, and I agree that this is why places like Amazon beat local book stores senseless (not just gaming stores). If I'm not going to get any customer service, why am I paying extra at the local stores again?
ReplyDeleteI'd gladly pay extra for a good experience and good service.
In my youth (many years ago now), I worked at a game store, and we would play games while we worked. But when a customer walked in the store, we immediately dropped whatever we were holding and did our jobs instead.
Giving the customers a good experience keeps them coming back again and again. And customers don't really give a shit what game you are playing (they care about what game they are playing).
@ADD Grognard - I totally agree with you. A question, though: having been out of the rpg mag loop, as it were, are there any such publications to the likes of the original White Dwarf nowadays?
ReplyDelete@Mr. Blue - again, I agree with your sentiments entirely. I don't know exactly how these people get to work in these places, but maybe a 'secret shopper' experience is long over due to most of them.
@Mark K - I think most of these stores are way past needing a secret shopper. They honestly don't seem to care at all about improving. I say that because this is sadly typical of my experience with these shops.
ReplyDeleteAs far as magazines, Skirmisher Publishing has d-infinity. Otherwise, there's Kobold Quarterly. Both of these are supposedly somewhat system-agnostic, but the former is somewhat hit and miss and the latter is mostly 3.x D&D and Pathfinder that I've seen. Anybody know of any others?